The popularity of WordPress as a website development tool can be estimated from the fact that WordPress is today available in 68 languages. Since its launch in May 2003, this open source software tool has become the preferred tool for web developers all across the globe.
WordPress currently powers 75 million websites. Free to install and deploy, WordPress has been used to develop thousands of free plugins and themes, thus reducing the costs of development and deployment.
In past eras, cybersecurity wasn’t an issue for business owners. But now, the internet defines many corporate activities. Some businesses operate entirely online, and even the ones that don't typically include the internet in their operations somehow - whether it’s marketing to customers or keeping accurate records.
Every time I visit Jumia’s website, Jumia just follows me around everywhere. I get their ads on Facebook, Google, on other websites I visit! sigh! If this has happened to you I bet you have wondered how this happens. Well, I promise its not witchcraft, Jumia doesn’t have a voodoo doll of you. They are using Digital Marketing techniques called Remarketing and Retargeting. Remarketing and Retargeting may have similar end goals but they are different in how they work.